Content by Category

  • 1

    IP Niches

    • Up in Smoke: How to Protect Cannabis Brands

    • Take It to the Runway: Succeeding in Fashion IP Law

    • #IP #TRADEMARKS: New Media, Hashtags, Trademarks & Brand Protection

    • Creative Strategies for IP Protection in the Food Industry

    • Keeping IP in the IPAs: The Bitter Truth about Trademarks for Breweries

    • What are Esports? A Video Q&A with IP Attorney Anna Chang

    • Stars: They file Trademarks just like we Do! (Part 1)

    • Stars: They file Trademarks just like we Do! (Part 2)

    • Memes and IP Protection

    • Activism or Opportunism? Protests Inspire New Trademark Applications

    • Alt Legal Webinar: Fun With Non-Fungibles: NFT and Blockchain Basics for IP Attorneys

    • See Your Practice Through Rosé-Colored Glasses: Brand Protection for Wine Lawyers

    • Behind the Jingles: Legal Strategies to Protect Sound Trademarks

    • Play Ball and Drop the “Chop”: Celebrating Fall Sports and Indigenous People

    • Finding a Niche Practice Area: Ballet Law

    • High Hopes: Cannabis Trademark Applications at the USPTO
  • 2

    Marketing

    • Smash That Like Button: Leveraging Social Media to Grow Your Practice

    • Nailing Your Niche: Establishing Expertise to Generate Publicity

    • Marketing in the Midst of the COVID-19 Crisis

    • What’s Not to Like?: The Growing Problem of Fake Online Reviews & Social Media Accounts

    • 5 Ways to Leverage Instagram to Get Clients for Your Law Firm

    • Advertising for Lawyers: Rapid Client Acquisition with Google Ads

    • On Your Mark(eting): Planning for a successful 2023

    • Generating Content for Trademark Client Acquisition

  • 3

    Firm Management

    • Impeccable Intake

    • Virtual Paralegal 101 - How to successfully support stakeholders while working remotely

    • Interview with Sam Mazzeo

    • Interview with Neidy Hornsby

    • How to Capture and Serve Clients Better in the new work-from-home Age

    • Getting to 100%: Managing receivables, avoiding missed payments, and maintaining sufficient revenues in this crazy time

    • Virtually Perfect Practice: Making Your Virtual Law Firm Succeed

    • Modernize Your Approach to Trademarks: Understanding the Trademark Modernization Act

    • Beyond the Docket: Aiden Durham

    • Beyond the Docket: Karima Gulick

    • Tips for Building Your Law Firm Technology Stack

    • Black Lives Matter Lawyer Resource Page

    • Implementing Your Law Firm Crisis Response Plan

    • Take the Cry out of Crisis: Preparing Your Firm for the Unexpected

    • With Alt Legal, Migration Isn’t Scary!

    • Differentiate Your Trademark Practice with Docketing Access for Clients

    • Teching Your Time Back: Easy Ways to Automate Legal Tasks

    • Best-In-Class or All-In-One Legal Technology? Which is Better?

    • Hitting the Brakes on Employee Turnover During the “Great Resignation”

    • Acting on the Trademark Modernization Act: How the implementation of the TMA will affect your practice

    • When “Automation” Isn’t REALLY Automation

    • Assessing Trademark Docketing Software Reviews

    • What is a Docketing System?

    • How to Use Alt Legal’s Section 2(d) Trademark Watch Service to Generate New Business and Impress Your Clients

    • Policing your clients’ marks with a §2(d) Watch Service and More

    • 2(D)iscover Potential Infringement: Using Alt Legal's §2(d) Watch Effectively

    • How to File an Expungement or Reexamination Proceeding | Step-by-Step TEAS Form Guidance

    • Overlapping Your Boundaries: Layering copyrights, patents, and trade dress to bolster brand protection

    • What’s the Meta with You?: Trademark protection in the metaverse

    • What is the Best Trademark Docketing System?

    • Trademark Docketing Software Tools for Managing Your Law Firm

    • What is IP Management Software and Who Needs it?

    • Monetizing Alt Legal Trademark Application Match + Tips to Help You Increase Revenue

    • Why is Docketing Necessary?

    • IP Management Software and Ethical Considerations

    • How Automated IP Docketing Can Improve Your ROI

    • Creating Passive, Subscription Revenue for your Trademark Practice with Alt Legal Trademark Protection

    • Wind Down Your Trademark Practice with Alt Legal

    • Switching your Trademark Docketing Software from WebTMS to Alt Legal

    • How Automated IP Docketing Can Help In-House Counsel Contain Costs

    • Watch Your Revenue Grow: Monetizing Alt Legal’s Trademark Protection Service
  • 4

    Practice Tips and Legal Issues

    • Win/Win Partnerships: In-House and Outside Counsel Collaboration on Trademarks in the Restaurant Industry

    • No More Reservations for Booking.com: Courts Confirm It’s a Trademark

    • Combating Fake Specimens, Trademark Clutter and Depletion: An Interview with NYU Law Professor Jeanne Fromer

    • Stop Marketing up the Wrong Tree: Make 2021 Your Best (Business Development) Year Ever!

    • Policing your clients’ marks with a §2(d) Watch Service and More

    • A Matter of Principal: Clarifying Principal v. Supplemental Registers

    • Filing Letters of Protest

    • Search TESS like a Trademark Examiner

    • Searching Rescue: Advanced TESS Searches

    • What's your Major Malfunction?: Breaking down the USPTO's Strange new Breed of Failure to Function Refusals

    • Uncommon Knowledge - Priority and Common Law Trademark Rights

    • Commencing Commerce: Meeting USPTO Definitions of Use in Commerce

    • A Coordinated Effort: How to Use the USPTO's Coordinated Classes to Perform Better Knock Out Seraches

    • Keep it on the 44(d)ownlow: Filing Trademark Applications Abroad to Preserve Confidentiality and Priority

    • Restoration by Modernization: How the Trademark Modernization Act of 2020 Supports Consumer Expectations and Promotes Access to Justice

    • To the Left, to the Left: An Introduction to Copyleft and Open Source Software

    • Open Source: The Trademark Awakens

    • How to Respond to Section 2(e)(4) Surname Refusals: A Video Q&A with IP Attorney John Miranda

    • Turning the Page: Dotcom Trademark Registrations Following Booking.com

    • What do Trademark Attorneys Need to Know About NFTs?

    • What IP Attorneys Need to Know About Cryptocurrency and NFTs: An Interview with Moish Peltz

    • Trademark Docketing Software Features Checklist: Organize Your Evaluation

    • How Much Does Trademark Docketing Software Cost?

    • How to Counsel Clients Who Propose Generic and Descriptive Marks: A Video Q&A With IP Attorney Candice Cook

    • eBook: Introduction to USPTO Trademark Prosecution

    • Top 5 Trademark Docketing System “Must Haves”

    • Top Tech Tools for Lawyers in 2021

    • Four Ways To Build Internal Buy-in for Moving to a New IP Docketing Platform: Alt Legal Shares Experiences of Helping Customers Make the Move

    • Search Party: Basic Principles of TESS Searches

    • Canadian Trademarks: Like the United States, but… Different

    • Top 12 Trademark Prosecution Tips from a USPTO Examiner

    • Two Nations Divided by a Common Language: Similarities and Dissimilarities in UK and US Trade Marks

    • The Difference Between Trademarks and Design Patents: What you need to know

    • USPTO Implements Trademark Modernization Act (TMA) Final Rule

    • What Does an IP Docketing Specialist Do?

    • The Trademark Modernization Act (TMA)’s New Expungement Procedure

    • The Trademark Modernization Act (TMA)’s New Reexamination Procedure

    • Starting a Solo IP Practice

    • Honoring Martin Luther King Jr.: Diversity, Equity, and Inclusion in Law

    • Top Ways IP Lawyers Can Advance Social Justice

    • Firming Up Your Plans: How to start your law practice

    • IP Matters: Practical ways that IP lawyers can advance social justice

    • Copyright and Copywrong: What trademark attorneys need to know about copyright

    • Monetizing Alt Legal’s §2(d) Trademark Watch + Tips to Help you Build More Business

    • Why go WIPO? Key considerations, from cost to culture, when filing trademarks around the world

    • What is a Trademark Watch Service?

    • Monitoring Trademarks | Protect Against Infringement and Maintain Brand Integrity

    • Trademark Ethics – Five Things That Might Keep You Up At Night

    • Why is Trademark and IP Docketing Software Important?

    • What Trademark Attorneys Need to Know about Marks in Foreign Languages

    • WIPO Basics: Key considerations, from cost to culture, when filing trademarks around the world

    • Using Your Trademark Docketing Software to Increase Revenue: How to Monetize Trademark Docketing Software to Improve Your Bottom Line

    • What’s the difference between IP Docketing Software, Patent Docketing Software, and Trademark Docketing Software?

    • Tips for Effectively Managing Deadlines in a Trademark Docketing Software System

    • What is a Trademark Docket Number and Trademark Reference Number?

    • A PI's Perspective: How to Conduct Reasonable Investigations for Expungement & Reexamination Proceedings

    • 5 Hispanic/Latinx Icons and How They’ve Protected Their Trademarks

    • What are the 4 Types of Intellectual Property?

    • Upon Further Examination: Trademark Applications from the Examiner’s Perspective

    • How to Make Conversations About Bad News Less Awkward

    • International Numbers: Expanding your trademark portfolio around the globe

    • A PI’s Pringles® — TMA Filings

    • Europe Next: How to secure European trademarks

    • Why Is Trademark Docketing Important for Brand Protection?

    • As the Need Franchises: Licensing vs. Franchising in IP

    • 10 Things Every Trademark Attorney Should Know About Patents

    • A Law Student’s Guide to Becoming a Trademark Lawyer

    • Help Your Trademark Clients Avoid Patent Infringement Claims: Freedom to Operate Opinions

    • Maple News: Updates in Canadian Trademark Law

    • Of Particular Import: Protecting Brands from Infringing Imports

    • INTA Events for Trademark Practitioners
  • 5

    Office Actions

    • Office Actions, Rejections, and Pivoting, Oh My!

    • Who You Calling Generic?: Responding to Generic and Descriptive Office Actions

    • In 2(d)eep: How to Effectively Respond to 2(d) Refusals

    • How to Use a Trademark Consent Agreement to Overcome a 2(d) Refusal

    • Spectacular Specimens

    • A Distinct Category: How to Overcome a 2(e)(1) Refusal

    • What the 2(f)?: Demonstrating Acquired Distinctiveness

    • Introduction to Failure to Function Refusals

    • Failure to Function - Informational Matters, Widely Used Messages, and Religious Text

    • Failure to Function: Ornamental Refusals

    • Letters of Protest Practical: Tips for Filing a Successful LOP

    • Letters of Protest: Provide Convincing Evidence for Successful LOPs

    • Overcoming a §2(d) Likelihood of Confusion Office Action | Part I: Securing a Trademark Registration on the Principal Register

    • Overcoming a §2(d) Likelihood of Confusion Office Action | Part 2: Entering into a Consent Agreement with Parties Cited in Refusal

    • Overcoming a §2(d) Likelihood of Confusion Office Action | Part 3: Canceling the Cited Mark and Seeking Registration on the Supplemental Register

    • How to Respond to USPTO Office Actions

    • Let’s Not Agree 2(D)isagree: Combatting likelihood of confusion office actions

    • We Don't Want Everyone 2(c): Protecting famous clients' identities

    • How to Set Up a §2(d) Citation Watch