Alt Legal Connect 2020

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Top Technology Tools to Streamline Your Law Practice (Niki Black)
Building a Subscription Practice (Jason Foscolo, Kimberly Bennett, Jon Tobin)
The Wow Factor: Differentiating Yourself and Your Legal Practice (Sonia Lakhany)
Growing Your Practice with Digital Marketing (Abe Lichy, Andrea Sager, Karima Gulick, Kristen Gonzales Roberts)
Bootstrapping Your Practice (Brandon Leavitt)
What In-house Clients Really Want and How to Deliver It (Lynne Boisineau, Sejal Patel Richbourg, Sofya Nadgorny, Susan Milloy)
Keynote - Defining Diversity (David Lat)
Culturally Relevant Representation (Ticora Davis)
Keynote - Creating a Client-Centered Law Firm (Jack Newton)

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Licensing: Using Trademarks and Copyrights as Business Assets (Chris Ott, Stephanie Pottick)
When It Isn’t What It Is: Maintaining Brand Distinctiveness and Avoiding “Genericide” (Joshua Jarvis, Tish Berard)
At Home and Abroad: Building and Protecting a Strong International Brand (Ainslee A. Schreiber, Carlos Cucurella)
Getting into the Weeds: Cannabis Law and IP Protection (Amanda Conley, Shabnam Malek)
Everything You Always Wanted to Know About Nontraditional Trademarks (But Were Afraid to Ask) (Ed Timberlake)
A Thorough Examination: An Interview with a Recent Trademark Examiner (Courtney M. Alvarez, Dorna Mohaghegh)
A Trademark Attorney’s Guide to the OED - and How to Avoid Inadvertent Ethical Violations (Emil Ali)
Filing Trademarks with an Eye Towards Litigation (Caroline Fox)
What You Need to Know about the USPTO’s Post-Registration Audit Program (Allison Ricketts)

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